Saturday, October 12, 2002 @ 7:54 AM
Record Label Turns Low-Tech To
- advertisement -
In a move that illustrates the growing frustration over file sharing and leaked music via the Internet, Epic Records have turned to Elmer to keep its new music secure. Elmer? No, not Elmer Fudd, Elmer glue. Starting with the new releases from Audioslave, Pearl Jam and Tori Amos, the Sony Music label is sending out new releases to press outlets that review the music encased in personal CD players that are glued shut.
“It’s a low-tech solution to a high-tech problem,” says Epic spokesperson Lisa Markowitz. “A Walkman costs $50, and we could be saving hundreds of thousands of dollars by preventing this music from getting out.” After the critics are done listening to the music and writing their reviews they are asked to send the CD players back to the label so it can be sent back out to other journalists. How’s it working? Surprisingly, all the critics who received an advance copy of the new Pearl Jam, returned the players with the unit intact.
In another move that signals a big change in the industry KNAC.COM learned just last week that Epic no longer sends out full length CD’s to radio stations, instead sending out music from artists only in single form. Although this practice has been going on for quite some time we just learned of it because Metal is the only format that still receives the full length CD’s. I guess they know we won’t necessarily play the “hits,” but instead look for tracks that best suit our audience.
*Thanks to Time Magazine and Josh Tyrangiel for contributing.