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LOUDER THAN LIFE Announces Onsite Experiences, Full Bourbon Lineup & Unique Food Offerings

By Larry Petro, News Monkey
Friday, August 9, 2019 @ 1:17 PM


September 27, 28 & 29 At Highland Festival Grounds At KY Expo Center In Louisville, KY

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The Louder Than Life onsite experiences, full bourbon lineup, and unique food offerings have been announced for the Friday, September 27, Saturday, September 28 and Sunday, September 29 festival at its new home at Highland Festival Grounds at KY Expo Center.

Produced by premier independent festival producer Danny Wimmer Presents, the World’s Largest Rock ‘N’ Roll Whiskey Festival returns to Louisville, KY bigger and better in its fifth year, with festival producers delivering the most spectacular music lineup since the festival began in 2014. Louder Than Life will feature performances from quintessential rock band GUNS N' ROSES, the return of chart-topping, festival favorites SLIPKNOT and DISTURBED, a reunited STAIND (in their first public performance in 5 years), Godsmack, Rob Zombie, A Day To Remember, Ice Cube, Marilyn Manson, Breaking Benjamin, Chevelle, Halestorm, and many more. Recent music lineup additions include IN THIS MOMENT, WILSON and THE PINK SLIPS. Visit https://louderthanlifefestival.com for the full music lineup.

Overall, Louder Than Life will feature more than 50 music acts, with performances on three stages, along with award-winning bourbons, whiskey, spirits, craft beer, and the best food Louisville has to offer. Festival attendees will enjoy a variety of onsite food and beverage experiences, as well as sponsor activations that celebrate the bourbon culture and culinary heritage of this unique American city.

The festival’s centerpiece, The Kroger Big Bourbon Bar presented by Courier Journal, will feature more than two dozen hand-selected bourbons from top distilleries, and a unique opportunity to enjoy bourbons and exclusive one-time specialty cocktails from 1792, Angel’s Envy, Barrell Bourbon, Coopers’ Craft, Elijah Craig, Four Roses, Jefferson’s, Jeptha Creed Four Grain Bourbon, Kentucky Peerless, Michter’s, Rebel Yell, Old Forester, Stonehammer, and Wild Turkey.

New for 2019, the Beyond Bourbon Bar will be the largest non-bourbon bar at Bourbon & Beyond, offering a selection of fine whiskies. Patrons are invited to select their cocktail, choose their whiskey, and enjoy these flavors from outside Kentucky. Participating brands include: 291 Colorado Whiskey, Balcones Distilling, Catoctin Creek, Uncle Nearest and more to be announced.

Fred Minnick’s Mini Bar--hosted by Louder Than Life bourbon curator, bourbon author/expert, and Amazon Prime host (Bourbon Up) Fred Minnick--will showcase craft selections from Louisville’s world-renowned distilleries. Acclaimed Louisville whiskey bar The Silver Dollar will operate The Hunter’s Club, where attendees can find vintage bourbons dating as far back as the 1930s, as well as contemporary collectibles.

The list of participating bourbon brands at Louder Than Life includes 1792, Angel’s Envy, Barrell Bourbon, Blade and Bow, Bulleit, Coopers’ Craft, Elijah Craig, Evan Williams, Four Roses, Jefferson’s, Jeptha Creed Four Grain Bourbon, Jim Beam, Kentucky Peerless, Larceny, Maker’s Mark, Michter’s, Old Forester, Rebel Yell, Stonehammer, Wild Turkey, Willett, and Woodford Reserve.

Whiskey and other spirits partners include 291 Colorado Whiskey, Balcones Distilling, Catoctin Creek, Cooper and Thief, Jack Daniel’s, Robert Mondavi Private Select, Southern Comfort, Uncle Nearest and Tito’s Handmade Vodka.

In addition to performances from top music artists, and various onsite attractions, attendees at Louder Than Life will enjoy a variety of onsite food and beverage offerings that celebrate menus and flavors inspired by Kentucky. Curated by Southern Hospitality Concessions LLC, DWP’s affiliate concessionaire, selections from the following local and regional restaurants will be available: 502 Café, Boss Hog BBQ, Cellar Door Chocolates, Chicago’s Dog House, Couvillion, Martin’s BBQ, Eli’s BBQ, Gelato Gilberto, Heine Brothers’ Coffee, Hull and Highwater, Island Noodles, Joella’s Hot Chicken, Longshot Lobsta, Merle’s Whiskey Kitchen, Midway Café, Mike’s Kentucky Kitchen, Phat Daddy’s Creole, Pie Baby Wood Fired Pizza, Red Top Dogs, River Road BBQ, Spicy Pie Pizza, Tumbleweed, and much more.

Additional bourbon, food & beverage, and other experiences available onsite include:

  • Jack Daniel’s No. 7 Sports Bar, where guests can enjoy NFL and college football games
  • Monster Energy Experience
  • Craft Beer Bar
  • Tiki Barrel Bar presented by Jim Beam
  • Jack’s House presented by Jack Daniel’s
  • Jailhouse BBQ presented by Larceny Bourbon
  • Mardi Gras Bar presented by Southern Comfort
  • Stitzel-Weller Bar featuring Bulleit and Blade and Bow
  • The Speakeasy
  • Fxck Cancer / Dyin 2 Live Dreams Program
  • Mint Julep Experiences (exclusive distillery excursions)
  • Take Me Home
  • The Music Experience
Louder Than Life partners include 291 Colorado Whiskey, 1792, Against The Grain, Angel’s Envy, Balcones Distilling, Barrell Bourbon, Blackcraft Cult, Blade and Bow, Bulleit, Catoctin Creek, Cooper and Thief, Coopers’ Craft, Elijah Craig, Evan Williams, Four Roses Bourbon, Fxck Cancer, Jack Daniel’s, Jefferson’s, Jeptha Creed Distilling, Jim Beam, Kentucky Distillers Association, Kentucky Peerless, Kentucky Tourism, Kroger, Larceny, Louisville Tourism, Maker’s Mark, Metro by T-Mobile, Michter’s, Monster Energy, Rebel Yell, Robert Mondavi Private Select, Old Forester, Stonehammer, Southern Comfort, Take Me Home, The Music Experience, Tito’s Handmade Vodka, Uncle Nearest Whiskey, Wild Turkey, Woodford Reserve and Zyn.

Danny Wimmer Presents is proud to team up with Calling All Crows' Here For The Music campaign to prevent sexual violence at live music events. Specifically, the Calling All Crows team will provide prevention training to staff and volunteers leading up to DWP’s Louisville festivals--Hometown Rising, Bourbon & Beyond and Louder Than Life--and will educate attendees on how to promote community safety through outreach onsite and messaging from each festival. Calling All Crows, founded by musician Chadwick Stokes and tour manager Sybil Gallagher in 2008, partners with musicians and fans to create change for women through direct service and activism. Through their Here For The Music campaign, they have partnered with 60+ venues, artists, and festivals to train 1500+ music professionals and fans, educate 10,000+ fans through outreach efforts, and consult on 10+ policies. For more information, visit:
www.callingallcrows.org/hereforthemusic

The Highland Festival Grounds at KY Expo Center are located at 937 Phillips Lane in Louisville, Kentucky. Festival doors open at 11:00 AM daily.

Louder Than Life is produced by Los Angeles-based Danny Wimmer Presents, one of the largest independent producers of destination music festivals in America. DWP events include Aftershock Festival, Bourbon & Beyond, Chicago Open Air, Epicenter Festival, Hometown Rising, Louder Than Life, Sonic Temple Art + Music Festival, and Welcome To Rockville.


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