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CROBOT Are "Not For Sale" With New Video By Larry Petro, News Monkey Tuesday, July 26, 2016 @ 3:47 PM
The video, directed by veteran helmer Dan Packer, was inspired by the band joking around in the studio, when they were recording their forthcoming album, Welcome To Fat City, which is scheduled for released September 23rd via Wind-up Records. There’s a line, often repeated in “Not For Sale”, which goes, “Who paid your debt to be here?” However, as singer and lyricist Brandon Yeagley revealed to The Wall Street Journal, the band and their production partners thought it sounded more like, “Who paid your dad to be here?” Engineer Alan Moulder, who mixed the record, had actually thought that’s what the band was singing the whole time, Yeagley says. So the Pottsville, PA, rockers saw the lyrical mixup — which is in the tradition of “bathroom on the right” and “Hold me closer, Tony Danza” — as an opportunity to have some fun with a video. “We try to make fun of ourselves any chance we get,” says Yeagley. “We said, ‘You know what, we’re going to beat everyone to the punch on this joke.’”
The kind of sense of humor that led to the creation of the video extends to much of what CROBOT does. Yeagley says his work is informed by the tongue-in-cheek humor of The Hitchhiker’s Guide To The Galaxy author Douglas Adams, who died in 2001; and the gonzo antics of Hunter S. Thompson, who died in 2005. Yeagley is also a fiction writer at heart. He’s working on a graphic novel that could be released late this year or early next year, while he and the band have constructed a fictional “CROBOT universe.” “I’m not the kind of guy to wear my heart on my sleeve or sing about breakups or anything like that,” he says. “I always found it’s much easier for me to let my feelings come out through these characters and stories.”
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The result: The video shows CROBOT – Yeagley, guitarist Chris Bishop, bassist Jake Figueroa and drummer Paul Figueroa — playing “Not For Sale” in an impromptu show for a mob of dads. How did the video’s makers go about rounding up so many dad-like men? Yeagley says the director told him it’s not as hard as one would expect.