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NIKKI STRINGFIELD Unleashes "Where The Demons Lie" Video By Larry Petro, News Monkey Wednesday, October 4, 2023 @ 7:54 AM
The music video can be seen on KNAC.COM HERE
Directed by Vicente Cordero of Industrialism Films, Nikki and her bandmates were able to bring the song to its full power and showcase their chemistry by performing live on camera. Featuring Nikki herself, Patrick Kennison (Lita Ford, Heaven Below, Union Underground), Shad Wilhelm (Heaven Below), and Jesse Davidson (Ryder Waite), the music video features haunting imagery and exploration of the darkest parts of self-reflection. Nikki shared, this song is about "facing down your demons, which could be anything from addiction, toxic people/relationships, or self-inflicted traumas. For me, this song is about overcoming the past and any demons attached to it."
"We shot this video in just nine hours on one of the hottest days of the year in Long Beach, and we had a blast! Working with Industrialism Films was so fun and easy and I love their creative vision.. filming with the "demon" in the mirrors and seeing how it turned out on camera is incredible." - Nikki Stringfield
Nikki shares, "Where The Demons Lie" actually started out as our least favorite, but after we finished the vocals it became the choice for the first single.
I love horror movies, so a lot of that comes across in my lyrics with a touch of creepiness in the music.
Patrick and I are both huge ALICE IN CHAINS fans, so that had a lot of influence on the haunting backing vocals/harmonies."
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This new release gives listeners a taste of her album, Apocrypha out now, which is a totally independent album that has received no help from labels and has been described as "hard rock with touches of metal" featuring varied harmonies, catchy hooks and riffs, ingenious songwriting, and powerhouse vocals that fans of Nikki all know and love.