Out October 28th; Video For "End (The Other Side)" Debuts

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PHOTO CREDIT: Dana Willax

FIT FOR A KING have announced their new album The Hell We Create. It arrives on October 28 via Solid State Records.

Today, the band has shared the video for "End (The Other Side)". Watch it on KNAC.COM HERE.

""End (The Other Side)" is one of the most personal songs I have ever written, lyrically," says singer Ryan Kirby. "This song is about my wife's near-death experience, after having a stroke, and how the experience not only showed me how unprepared I was to lose her, but also how unprepared I am to face death. I am fortunate to have not dealt with much death in my life, but I learned, in the end, that death comes for us all."

About the album, Kirby says, "It is a reflection of the events that happened throughout the pandemic. In short, my wife and I adopted children and had to homeschool them. She almost died from a stroke. The Hell We Create is by far the deepest and most personal record we've ever written."

In 2011, FIT FOR A KING emerged out of Texas with a searing signature style rooted in metal and hardcore and uplifted by hypnotic hooks. Following the breakout LP Creation/Destruction [2013], they earned four consecutive Top 5 debuts on both the Billboard Top Christian Albums Chart and the Top Hard Rock Albums Chart with Slave to Nothing [2014], Deathgrip [2016], Dark Skies [2018], and The Path [2020]. The latter marked their first #1 on the Top Christian Albums Chart and Top 10 on the Billboard Top Album Sales Chart. Plus, the band collaborated with fellow heavy-hitters such as AUGUST BURNS RED and WE CAME AS ROMANS. They've generated nearly 312 million streams.

In the end, FIT FOR A KING delivers an important message on the record.

"I want to raise self-awareness," Kirby finishes. "It's not just important to fight for ourselves, but we’re fighting for others. You can reach out for help even if you're scared. I know I was. I hope we can all reflect on not only what we put ourselves through, but what we put others through."

THE HELL WE CREATE TRACK LISTING:

• "The Hell We Create"
• "End (The Other Side)"
• "Falling Through The Sky"
• "Sink Below"
• "Reaper"
• "Times Like This" (Feat. Jonathan Vigil)
• "Eyes Roll Back"
• "Fracture"
• "Reaching Out"
• "What You Left Behind"